Comunicación institucional: la vinculación de la Universidad Técnica de Cotopaxi con el pueblo a través del programa televisivo “desde la academia"

The current research had as objective to evaluate the entailment that exists between the Cotopaxi Technical University and the society through “Desde la Academia” TV show, which is transmitted from TV Color channel 36; for that, it was made a research of information through surveys applied to teache...

Descripció completa

Guardat en:
Dades bibliogràfiques
Autor principal: Estrella Monje, Marco Antonio (author)
Format: bachelorThesis
Idioma:spa
Publicat: 2015
Matèries:
Accés en línia:http://repositorio.utc.edu.ec/handle/27000/2290
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Descripció
Sumari:The current research had as objective to evaluate the entailment that exists between the Cotopaxi Technical University and the society through “Desde la Academia” TV show, which is transmitted from TV Color channel 36; for that, it was made a research of information through surveys applied to teachers, students of the UTC, different students, parents and general population. Once the results were analyzed it is possible to affirm that the TV show gets the main objective which is the entailment with the people by the University, because that TV show presents to viewers cultural, social and investigative activities; since it always transmits each one of the activities made in each one of the University campus, activities made to solve problems on society, but on the other hand….