Desarrollo de una aplicación web y móvil para la comercialización de productos en línea de la empresa “Señor de Maca” de la cuidad de Latacunga.

The present study focuses on the development and implementation of a web and mobile application for the marketing and management of the online products of the company "Señor de Maca", since due to the problems caused by the Covid19 disease, both at the nationally and globally, the market in which the company operates has changed drastically, making it necessary for this company to have an application that works online 24 hours a day, 7 days a week. In this way, the present project will demonstrate the importance of changing process models of the company "Señor de Maca", through the use of ICT, and additionally we will be able to deepen the theoretical knowledge about the development of web applications and phones in different programming languages. The information necessary for the development of the applications will be obtained through a field investigation, conducting an interview with the owner of the company and surveys of its customers, and a documentary investigation, by which the best tools will be chosen. developing. For the execution and progress of the project modules, an agile development methodology has been selected for each application, for the web application the Scrum methodology will be used and for the mobile application the Mobile-D development methodology, which allows to have a better organization in the project. The development of the applications will be of great importance for the sales process offered by the company, since, through them, the services provided by the company can be optimized in a more efficient way and a better business position will be obtained in the market. workplace in which it is located. Due to the fact that the company will be dedicated to the provision of a service, in this study each of its components will be analyzed in detail, in such a way that an efficient and lasting provision is achieved. Other services or products complementary to the main service that constitutes the purchase of products online will also be proposed, such as: that the customer can add products to a list of favorites; so that in this way he has faster access to the products that he buys more regularly. The administrator will be able to have purchase statistics in his company, this type of additional modalities are the ones that will serve to design a fully adequate service that suitably satisfies those needs.

• Egile nagusia: Galeas Guanochanga, Carlos Xavier (author)
• Beste egile batzuk: Noteno Andi, Byron Luis (author)
• Formatua: bachelorThesis
• Hizkuntza: spa
• Argitaratua: 2021
• Gaiak: APLICACIÓN WEB Y MÓVIL; COMERCIALIZACIÓN; GESTIÓN DE PRODUCTOS EN LÍNEA; USO DE LAS TIC; SISTEMAS
• Sarrera elektronikoa: http://repositorio.utc.edu.ec/handle/27000/8616