Plan de marketing para el supermercado “San Felipe”, de la ciudad de Latacunga, barrio San Felipe en el período 2014

This research work has, as main objective to improve the company position into the market, through the development of a marketing plan in a way that allows to "San Felipe" supermarket to improve significantly sales volumes, which will be reflected in an increase on profitability. First of...

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Bibliographic Details
Main Author: Yánez Chiluisa, Ana Lucia (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/2178
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