Plan de marketing para incrementar la participación en el mercado del comisariato su economía en el cantón Valencia año 2015-2019
The Grocery "Su Economía" was located in the canton Valencia, offers food, drinks, dairy, meats and bazaar generally at competitive prices to its customers for six years; but have not been implemented advertising and promotional strategies; so the present work aims to design a marketing pl...
Shranjeno v:
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2016
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| Teme: | |
| Online dostop: | http://repositorio.utc.edu.ec/handle/27000/3482 |
| Oznake: |
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Označite | Izvleček: | The Grocery "Su Economía" was located in the canton Valencia, offers food, drinks, dairy, meats and bazaar generally at competitive prices to its customers for six years; but have not been implemented advertising and promotional strategies; so the present work aims to design a marketing plan that allows to increase the market of the trading company; for this purpose was applied market research through surveys of users and an interview with the owner, it was possible to know about the trading company and the level of customer satisfaction regarding quality of service, preference products and preference factor for shopping including the price and variety stand out; Additional was made a SWOT analysis.... |
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