Perfil del turista de naturaleza que visita la provincia de Cotopaxi.
The purpose of this research is to characterize the profile of the nature tourist who visits the province of Cotopaxi, through descriptive research with a quantitative approach in which statistics were provided for the collection and analysis of valid samples that will be obtained from the applicati...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://repositorio.utc.edu.ec/handle/27000/11117 |
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Add Tag | Summary: | The purpose of this research is to characterize the profile of the nature tourist who visits the province of Cotopaxi, through descriptive research with a quantitative approach in which statistics were provided for the collection and analysis of valid samples that will be obtained from the application of the surveys with the purpose of characterizing the tourist and knowing the offer in the nature destinations of the province. For the fulfillment of the first objective, I use the bibliographic review of the inventory of tourist attractions, books, theses and development plans and territorial ordering with the purpose of selecting 10 natural attractions for which the characteristics that were evaluated are the location, amount of tourists and the hierarchy level of II and III. To characterize the profile of the tourist, 385 surveys were applied, of which the demographic, socioeconomic, motivation and preference variables were analyzed, with which it was defined that the tourists who visit the province correspond to 51% foreign tourists and 49% are tourists. nationals which are from the provinces of Pichincha, Tungurahua and Cotopaxi who have an age range of 31 to 40 years who prefer to make their trips accompanied by their family and spend their time doing activities such as walking and photography who are informed through of social networks in order to spend on expenses such as food and transportation, allocating an average of $100 in natural resources, protected areas, forests, mountains, and lagoons, becoming the main natural resources that tourists decide to visit. For the development of the second objective, the descriptive method was obtained in order to interpret the results of the characterization of the tourist profile and provide a technical tool which is the tourist bulletin that will focus on service providers and tourism technicians through the Adobe Indesign CS6 application with the purpose of knowing your target audience and redirecting your products or services. The research project will determine the profile of the nature tourist who visits the province of Cotopaxi, which is updated to the reality of the province, contributing to its strengthening in order to provide updated information on the variables of the tourist profile. |
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