Plan de marketing para mejorar la comercialización en la marmolería “Santa Faz” en la provincia de Cotopaxi cantón Salcedo parroquia san Miguel en el año 2014
This research work had as main objective to design a marketing plan to refurbish the production unit and improve its sales in Marmolería "Holy Face"; the main problem identified is the increasing competition in the region which does not allow the loyalty of potential customers and capture...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repositorio.utc.edu.ec/handle/27000/2167 |
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Add Tag | Summary: | This research work had as main objective to design a marketing plan to refurbish the production unit and improve its sales in Marmolería "Holy Face"; the main problem identified is the increasing competition in the region which does not allow the loyalty of potential customers and capture new niche markets for this study research methodology was applied as were deductive it allowed us to make a particular analysis, synthetic helped us to make an analysis of all the results, analytical facilitated us to analyze everything that constitutes the company…. |
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