Plan de marketing para mejorar el posicionamiento en el mercado para la empresa láctea ferrosa s.a. ubicada en Mulalillo km 4 vía Cusubamba, cantón Salcedo, provincia de Cotopaxi

The marketing plan presented aims to improve the market position of the dairy company Ferrosa SA., located in Mulalillo – Cusubamba at 4km in Cotopaxi province, it will help the business owner to make the right decisions for the company benefit and customers through the plan development in order to...

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Bibliographic Details
Main Author: Sánchez Chochos, Blanca Soledad (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/2157
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Summary:The marketing plan presented aims to improve the market position of the dairy company Ferrosa SA., located in Mulalillo – Cusubamba at 4km in Cotopaxi province, it will help the business owner to make the right decisions for the company benefit and customers through the plan development in order to increase sales, incomes and business development therefore. The plan is based on the company description allowing it to develop strategies properly, they will be important to achieve the expected results….