Estrategias de marketing para el posicionamiento del producto vino de mortiño " El Ultimo Inca"

This study focused on the design of marketing strategies through a research process based on methodologies of scientific validity, which aims to strengthen the positioning of the blueberry wine product “El Ultimo Inca” in its target markets: local, provincial and national, due to the lack of brand r...

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Bibliographic Details
Main Author: Villacís Heredia, Karolina Monserrath (author)
Format: masterThesis
Language:spa
Published: 2020
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/7442
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