Estudio de atributos y beneficios para el diseño de marca visual del mercado Mayorista de Latacunga, periodo 2019 – 2023.

The collective brand (CM) is more than just a logo, it is a form of visual expression of the image of a company to society considering that they are immersed in a competitive world, it is necessary to know how to stand out and promote themselves, for this reason we have seen the need to conduct this study because their traders and citizens do not feel identified as a market, therefore, using conventional promotional tools in the Wholesale Market of Latacunga and the emerging need for the STUDY OF ATTRIBUTES AND BENEFITS FOR THE DESIGN OF THE VISUAL BRAND OF THE WHOLESALE MARKET OF LATACUNGA, PERIOD 2019 - 2023. In this research work, the application of the mixed methodology has been carried out, for the consolidation of a clear and coherent graphic identity to the environment, an approach was made based on surveys and bibliographic research; to design the visual brand of the Wholesale Market of Latacunga, in this way it was analyzed and the brand construction was carried out for greater recognition of the establishment by the locality based on the Capriotti method. After applying the respective research tools, the main result was that the Wholesale Market of the city of Latacunga lacks its own image, which does not allow it to connect with customers in the most appropriate way. For this reason, a graphic proposal was made that would benefit the merchants, municipality and citizens of Latacunga and all of Ecuador, taking into account the great beneficial impact that the brand will have for both locals and strangers.

• Үндсэн зохиолч: Vega Luzpa, Diego Joel (author)
• Формат: bachelorThesis
• Хэл сонгох: spa
• Хэвлэсэн: 2023
• Нөхцлүүд: ATRIBUTOS; BENEFICIOS; MARCA; DISEÑO; DISEÑO GRÁFICO
• Онлайн хандалт: http://repositorio.utc.edu.ec/handle/27000/11402