Modelo de gestión para la comercialización de una marca nacional de teléfono celular en el mercado de la ciudad de La Maná año 2015
The current research has the general objective to design a management model for the commercialization of a national brand of cell phone in the market of La Manna 2015, the proposal comes with the purpose of contributing to the commercial sector of La Mana; for which was used exploratory statistical...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2016
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| Assuntos: | |
| Acesso em linha: | http://repositorio.utc.edu.ec/handle/27000/3472 |
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Adicionar Tag | Resumo: | The current research has the general objective to design a management model for the commercialization of a national brand of cell phone in the market of La Manna 2015, the proposal comes with the purpose of contributing to the commercial sector of La Mana; for which was used exploratory statistical and descriptive research and a was conducted market with study surveys directed at the owners of stores dedicated to the marketing of cellular and prospective customers; The results allowed to determine that the Alcatel brand enjoys greater acceptance, SWOT analysis allowed to detect weaknesses on national mobile brands as a low level of information and advertising; which affects low level of knowledge and preferences of users. Designing strategies like maintain a plan of advertising.... |
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