Factores determinantes de la sostenibilidad de los emprendimientos en el barrio San Felipe de la ciudad de Latacunga.

The present investigate work analyzes the main factors that determined the sustainability of the ventures at San Felipe neighborhood. Two sources were used to collect information, one direct and the other indirect. At first case, a survey was applied whose information corresponded, mainly to general...

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Autor principal: Toaquiza Sigcha, Gloria Amelia (author)
Altres autors: Muso Cando, Erika Yesenia (author)
Format: bachelorThesis
Idioma:spa
Publicat: 2019
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Accés en línia:http://repositorio.utc.edu.ec/handle/27000/7494
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Sumari:The present investigate work analyzes the main factors that determined the sustainability of the ventures at San Felipe neighborhood. Two sources were used to collect information, one direct and the other indirect. At first case, a survey was applied whose information corresponded, mainly to general entrepreneur characteristics of various business aspects such as financing, innovation, the realization of a working plan and the portfolio products variation, as external factor was adapted to a question related to a government helping plan. As an indirect source, the database of the SRI Internal Revenue Service was used, this electronic document allowed to observe various businesses that are active and suspended where it was worked to obtain reliable information at the research. With the research carried out and through obtained results al Cox regression model determined relevant factors to enterprises to remain in the market are innovation of the product portfolio and the amount of financing.