Estrategias de marketing para mejorar el posicionamiento en el mercado de la tienda “Humero” del cantón La Maná, provincia de Cotopaxi,2022

The current research has, as main objective to design marketing strategies to improve the positioning of the "Humero store", in La Maná canton, facing the problem of the low level about the store positioning. The methodology used was mixed, for the processing and analysis descriptive and i...

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Bibliographic Details
Main Author: Ayala Vega, Miriam Janeth (author)
Other Authors: Cuchive Chiguano Víctor Humero (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/10111
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