La marca territorial de la parroquia Oyacachi, provincia de Napo, su relación con el posicionamiento deseado y construcción gráfica.
Territorial brands can expose to society the differential attributes of a place, based on the natural and cultural attractions, history, and values of the sector, etc. thus allowing the generation of a new destination image in the public. For this reason, the present research work aims to build the...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://repositorio.utc.edu.ec/handle/27000/11397 |
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