“Factores relevantes en la sostenibilidad de los emprendimientos del sector comercial en el cantón La Maná, provincia de Cotopaxi, año 2020”.

The role of entrepreneurship in the local economy is fundamental, it has the possibility of obtaining organizational growth. The research problem arises since staying in the commercial market is complex, which prevents maintaining sustainability due to factors such as: equal competition, price differences, in terms of the purchase of products or raw materials at adequate costs and sale of the items offered at prices according to the market considering the values handled by direct competition, in addition to the credit difficulties provided by financial entities. The objective of the research was to analyze the relevant factors in the sustainability of the ventures for the generation of better economic conditions in the commercial sector in the canton La Maná, for this, field and bibliographic research was used, among the methods that were used were the theoretical method, historical, quantitative and logical analysis as well as descriptive use. Based on a population of 5,196 for-profit commercial enterprises, we were able to obtain a total sample of 152 owners to whom the survey was applied, the instrument of which was validated by the teachers. This allowed us to obtain as a result that the relevant factors for the sustainability of the ventures are: Culture, Technology, Age and Entrepreneurial Experience, Marketing Strategies, Innovation, Skills and Capacities of the Entrepreneur and Capital, showing that the relevant factors are of great importance. To obtain sustainability in ventures. To conclude, it was determined that creating a business focused on being sustainable is important, due to its positive effects that it contributes to the growth and economic development of the canton

• Autor principal: Cardenas Ponce, Liliana Lilibeth (author)
• Altres autors: Proaño Palma, Genesis Michelle (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2021
• Matèries: FACTORES RELVANTES; SOSTENIBILIDAD; EMPRENDIMIENTOS; SECTOR COMERCIAL; COMERCIAL
• Accés en línia: http://repositorio.utc.edu.ec/handle/27000/7887