La comunicación intercultural en torno a la festividad del Corpus Christi en el cantón Pujilí objeto de estudio: SPOT PUBLICITARIO

In this investigation, the absence of intercultural elements is identified with a communicational focus on audiovisual products that are previously disseminated on the Corpus Christi feast at Pujilí canton. Its objective is to analyze intercultural communication in an attempt to the Corpus Christi feast at Pujilí canton through an advertising spot as the study object. The methodology used is the non-experimental descriptive design, with a qualitative approach, based on an exploratory-descriptive level taking into account an intentional sampling or snowball sampling. The main results obtained are the few characteristics of intercultural communication in the advertising spot of the year 2019 on the feast, which is expressed with more significant evidence in the celebration due to social, cultural, and religious factors, alluding to its history and the changes they have in the present. The contribution given by this project is aimed at the democratization of advertising, awareness, valorization, conservation, and respect for cultural identity and, more importantly, a reinforcement of interculturality as the main point of Corpus Christi. The social, cultural, and technical impact of this research is evinced since this party is culturally associated with society and needs the dissemination of communicational products to be known. This research project is concluded by obtaining knowledge about what intercultural communication is and what is implicit in this celebration; however, it is not evidenced in the publicity publicists carry out before the party

• المؤلف الرئيسي: León Enríquez, Estefany Nicol (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2020
• الموضوعات: CORPUS CRHISTI; COMUNICACIÓN INTERCULTURAL; PRODUCTO COMUNICACIONAL; COMUNICACIÓN SOCIAL
• الوصول للمادة أونلاين: http://repositorio.utc.edu.ec/handle/27000/7156