Marketing proactivo en tiempo de crisis para mejorar el desempeño de las mipymes del sector calzado de la ciudad de Latacunga

The present research is focused on the low level of performance of the MIPYMES in the footwear sector of the Latacunga city. The goal of the project is to determine proactive marketing strategies in times of crisis for performance improvement of micro, small and medium business in the footwear area....

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Analuisa Chasi, Mayra Rocío (author)
Beste egile batzuk: Toaquiza Toaquiza, Tania del Pilar (author)
Formatua: bachelorThesis
Hizkuntza:spa
Argitaratua: 2017
Gaiak:
Sarrera elektronikoa:http://repositorio.utc.edu.ec/handle/27000/3776
Etiketak: Etiketa erantsi
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