Sistema de estrategias y su incidencia en el servicio de atención al cliente de las cooperativas de ahorro y crédito del segmento 3 de la ciudad de Latacunga..

The objective of this project was to diagnose the customer service of credit unions in segment 3 of Latacunga city, the investigation was carried out with the purpose of improving the inappropriate use of the institutions' strategy system, a reference to the factors that affect the service by noting the existing non-conformity in the service provided, so it is important to mention that there must be a satisfactory internal communication within the institutions. A bibliographic and documentary investigation of several authors was carried out to gather information, an exploratory investigation to analyze in-depth the needs of the Cooperatives and a field investigation, which allowed to gather information through interviews with the directors and survey of the members and a descriptive investigation because it described the data and characteristics of the population or phenomenon under study, at the same time with a quantitative approach, which allowed to work in statistical form, with the calculation of the sample. The general conclusion indicates that (63.3%) of the members focus on the attention and service provided by the Cooperatives so it is important to offer a quality service, as well as (40.4%) of the members showed that satisfaction in the service it is significant for the fulfillment of their expectations, the most prevalent gender is the Male with a (52.5%).

• Autor principal: Morejón Trávez, Daysi Maribel (author)
• Altres autors: Navas Chiluisa, Jessica Pamela (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2019
• Matèries: CALIDAD DE SERVICIO; COOPERATIVAS DE AHORRO Y CRÉDITO; SEGMENTO; SERVICIO AL CLIENTE; SISTEMA DE ESTRATEGIAS; INGENIERÍA COMERCIAL
• Accés en línia: http://repositorio.utc.edu.ec/handle/27000/7518