Identificación y elaboración de productos turísticos para el cantón Latacunga.

Latacunga is one of the main cantons of the Province of Cotopaxi known for its gastronomy or its exceptional attractions. The project was based on the development of tourism products for the canton Latacunga, this was done in order to generate new tourism proposals to be implemented by the University Tourism Center. The first objective consists of a descriptive inventory of the main tourism products that have been developed for the canton through travel agencies or tour operators that offer these services. Interviews were conducted with travel agencies, resulting in 5 products offered by travel agencies and tour operators in the canton. The second objective is the design of tourism products, based on the methodology of the PromPeru Tourism Product Planning Manual, the supply and demand of the canton was recorded, 384 surveys were applied, of which 200 were physical and 184 virtual, which resulted in the tourist profile, the SWOT was developed and 2 tourism products were designed based on tourist attractions that are not known in the canton Latacunga. The two tourist products designed are Full Day, called "Cunuyacu Vive" and "La Escondida" and are made up of adventure, natural and cultural attractions. Finally, the third objective is the development of the marketing plan focused on the promotion and dissemination in the University Tourism Center, applied in the 4 P's (product, place, price and promotion) SWOT was established, MEFE and MEFI matrix was applied to develop strategies, strategies were developed through SWOT cross. In conclusion, the results obtained through the field trips were described, 2 tourism products were designed according to the tourist profile and a marketing plan was developed in relation to the promotional strategies to be disseminated in the University Tourism Center, it is recommended the development and dissemination of tourism products in the canton with different tourist attractions together with agencies and tour operators that are part of the canton thus generating more tourism activity, maintaining good communication with the authorities of the GAD Parroquial and cantonal Latacunga for further implementation.

• Prif Awdur: Mosquera Morales, Jessica Liseth (author)
• Awduron Eraill: Páez Changoluisa, Lizeth Anai (author)
• Fformat: bachelorThesis
• Iaith: spa
• Cyhoeddwyd: 2023
• Pynciau: PRODUCTO TURÍSTICO; DEMANDA; OFERTA; PLANTA TURÍSTICA; TURISMO
• Mynediad Ar-lein: http://repositorio.utc.edu.ec/handle/27000/11114