Estrategias de Comercialización para las Artesanías de Cutul y material reciclado en la Parroquia Mulalillo, Provincia de Cotopaxi.

The rural environment offers an economic alternative based on the nature and culture binomial. Natural resources are a tourist attraction that together with the cultural peculiarities differentiate some areas from others, granting them their own identity. In the Mulalillo parish, of Salcedo canton, these natural and cultural characteristics are combined in the elaboration of cutul crafts and recycled material, which reproduce pieces with different contents and representations. Rural tourism can be considered as an engine of development in parishes such as Mulalillo, bringing economic benefits to residents and the sector in general, from the commercialization of handicrafts as a viable alternative to local development. From these perspectives, this research intends to propose marketing strategies for cutul crafts and recycled material in the Mulalillo parish, canton Salcedo, as a mechanism for the promotion of products and enable the artisan, sell, market, publicize their crafts, their art and creation from the materials used. Marketing strategies will make it possible to attract potential customers, advertise the product, sell and have a source of income from work, as well as contribute to the parish being considered a future tourist attraction, for its crafts that have cultural significance and value. For the research development, the starting point was the diagnosis of the tourism potential of handicrafts, as well as the SWOT analysis from the determination of the negative aspects, positive, to improve, as premises to enunciate the necessary strategies for the marketing of handicrafts. Finally, the proposal of a planning and schedule of activities for the implementation of strategies. As fundamental conclusive ideas, the techniques currently used are deficient and do not allow the sales and marketing of handicrafts to achieve profitability and economic benefits for artisans.

• Autore principale: Jácome Bautista, Diego Vinicio (author)
• Natura: bachelorThesis
• Lingua: spa
• Pubblicazione: 2018
• Soggetti: ESTRATEGIAS; COMERCIALIZACIÓN; ARTESANÍAS DE CUTUL
• Accesso online: http://repositorio.utc.edu.ec/handle/27000/5795