Plantilla de simulación “plan de marketing express” para determinar toma de decisiones estratégicas de mercadotecnia por los estudiantes de la carrera de ingeniería comercial en la Universidad Técnica de Cotopaxi año 2014

The present investigative project was developed with the purpose of knowing the abilities of the students in the taking of marketing decisions by means of a simulation insole in the technical university of Cotopaxi of the academic unit of administrative and humanistic sciences of the career of comme...

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書目詳細資料
主要作者: Arequipa Chicaiza, William Fabián (author)
其他作者: Tarco Cajamarca, Alex Xavier (author)
格式: bachelorThesis
語言:spa
出版: 2015
主題:
在線閱讀:http://repositorio.utc.edu.ec/handle/27000/2176
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總結:The present investigative project was developed with the purpose of knowing the abilities of the students in the taking of marketing decisions by means of a simulation insole in the technical university of Cotopaxi of the academic unit of administrative and humanistic sciences of the career of commercial engineering, the problem that you determines was that the students don't reinforce their knowledge in the theoretical-practical thing. The methodology that was used is the inductive, deductive and descriptive method….