Plantilla de simulación “plan de marketing express” para determinar toma de decisiones estratégicas de mercadotecnia por los estudiantes de la carrera de ingeniería comercial en la Universidad Técnica de Cotopaxi año 2014

The present investigative project was developed with the purpose of knowing the abilities of the students in the taking of marketing decisions by means of a simulation insole in the technical university of Cotopaxi of the academic unit of administrative and humanistic sciences of the career of comme...

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Bibliographic Details
Main Author: Arequipa Chicaiza, William Fabián (author)
Other Authors: Tarco Cajamarca, Alex Xavier (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/2176
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