Análisis del turismo comunitario como estrategia de desarrollo local en el centro de turismo comunitario Lago Verde Quilotoa, Comunidad Jataló, Cantón Pujilí, Provincia de Cotopaxi.

The present study contains the community tourism discussion as a strategy for local development in the Jataló place (Quilotoa Volcáno Lagoon, of the Ponce Quilotoa indigenous community belonging to the rural Zumbahua parish of the Pujilí city. Within this dynamic, the research starts from the point of understanding if the community tourism development model running in the Jataló place for more than twenty years has improved the quality of life of its inhabitants. For this, the analysis of five methodological factors (leadership, community organization, empowerment, market insertion, and external assistance), of an ethnological nature that succinctly allowed the organization to be studied from within, is taken as a reference. The proposed study objectives contributed to the development of general conclusions. In the first chapter, the problem related to community tourism as an enclosure development strategy was addressed, as well as a situational diagnosis of the study area using the SWOT tool. Once the problem was known, a development proposal called “Strengthening of the community tourism offer of the community tourism center Lago Verde Quilotoa” was carried out, focused on three aspects: strengthening of local capacities (restructuring of the community tourism project, partner organizational, technical training in hospitality and food security), sustainable practices (economic, social-cultural and environmental), and generate a database that helps the commercialization of the community tourism product. In chapter three, the evaluation of professionals and users is recorded as direct beneficiaries. Finally, general conclusions are established, the most important being the identification of the community tourism product that the community offers and its impact on local development.

• Glavni avtor: Murillo Bustillos, Orlando Javier (author)
• Format: masterThesis
• Jezik: spa
• Izdano: 2020
• Teme: TURISMO COMUNITARIO; QUILOTOA; ESTRATEGIAS; DESARROLLO LOCAL
• Online dostop: http://repositorio.utc.edu.ec/handle/27000/7259