Preferencias televisivas en los niños y niñas de la ciudad de Latacunga.

This research aimed to know boys' and girls' television preferences between 8 and 10 years old from "La Salle" and "Victoria Vásconez Cuvi" high schools of Latacunga city. National and local media such as "TV Color," "Elite TV," Ecuavisa, Teleamazonas, and RTS have been considered. Their programming lineup was a reference to know the media offers to children audience; this research was on a non-experimental, cross-sectional design, focused on the descriptive and correlational study, applying the quantitative methodology on 379 surveys of students from the institutions mentioned. In the polls carried out during on January of this year, it was possible to show that the infants of both institutions have at least one television at home and that the children prefer to watch television between the hours of the afternoon and night; that the average time that infants are online is at least three hours a day. Besides, they choose national media rather than local ones, and this is because content that is of their preference is not broadcast in the city. Bob Esponja, Dragon Ball, and El Chavo del "8" are the programs that children from 8 to 10 years old from Latacunga prefer, among others, because they are fun, visually attractive, and recreate their fantasies. While other relevant data is related to the Educa tv program, it is not striking for them. Finally, in this investigative work, conclusions and recommendations are raised to be considered by the media to achieve a content with a higher degree of social responsibility and benefit to Latacunga city..

• Κύριος συγγραφέας: Patiño Quillupangui, José Roberto (author)
• Άλλοι συγγραφείς: Carrera Salguero, Marco Alexander (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2020
• Θέματα: PREFERENCIAS TELEVISIVAS; PÚBLICO INFANTIL; PARRILLAS INFORMATIVAS; COMUNICACIÓN SOCIAL
• Διαθέσιμο Online: http://repositorio.utc.edu.ec/handle/27000/7454