“Plan Estratégico para incrementar la rentabilidad de la Cooperativa de Ahorro y Crédito Coorcotopaxi año 2021 cantón La Maná provincia de Cotopaxi.
The general objective of this research is to design a strategic plan to improve the profitability at Cooperativa de Ahorro y Crédito Coorcotopaxi, year 2021, to better its institutional development. Through the growth of profitability of the cooperative, the main beneficiaries will be the staff of d...
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| Formáid: | bachelorThesis |
| Teanga: | spa |
| Foilsithe / Cruthaithe: |
2021
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| Ábhair: | |
| Rochtain ar líne: | http://repositorio.utc.edu.ec/handle/27000/7886 |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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Cuir clib leis | Achoimre: | The general objective of this research is to design a strategic plan to improve the profitability at Cooperativa de Ahorro y Crédito Coorcotopaxi, year 2021, to better its institutional development. Through the growth of profitability of the cooperative, the main beneficiaries will be the staff of directors and shareholders who will be able to perceive better profits that can be reinvested for an expansion of the financial services portfolio. Collaborators will access to a better remuneration, since their incomes depend on commissions and partners and clients indirectly who will perceive improvements involved and linked to a more trained and agile staff by progressing the portfolio of services. As part of the development of this research, historical, inductive, deductive, and analytical methods were used. Moreover, the types of research like applied, bibliographic, field, qualitative, and descriptive research were applied. As part of the research techniques, the interview was directed to the agency head and a survey questionnaire was applied to a sample of cooperative members. The proposal was designed with the specific objectives focused on establishing the updated manual of the administrative staff functions, so improving the attention they provide to the cooperative members and developing an online credit system that allows to increase the recruitment of new clients for COAC Coorcotopaxi and implementing an action plan to arise the cooperative´s number of members by 30%. With the development of the strategic plan, it seeks to improve and guide the activities that are currently being carried out in the organization, with the purpose of adapting and implementing the changes that the company needs for being more competitive in the present, and to be able to stay as a solid and efficient organization in the future. |
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