Plan de negocio para la creación de un local nutricional “Jugoterapia”, del cantón Quevedo, año 2015

This research project is the development of a "Business Plan for the creation of a nutritional local" juice therapy ", Quevedo canton of 2015 , the local name is known as juice therapy "Majeda " which it will be located in the province of Los Rios, Quevedo city, specifically in the city center, Tenth Street and Bolivar (corner liquor store front d' Aladin). The juice therapy is a combination of fruit and vegetable juice, involved in human nutrition as a preventive measure or treatment to some illnesses, It not as a substitute for the daily diet but as a complement is why it is geared toward all people regardless of age. One of the competitive advantages to be found in this project is attractive business idea to be the first store of its kind in this canton, for which advertising strategies are used through Facebook and Radio quevedeñas recognized waves. The total investment amount is $ 14,490.03 US dollars, this amount is has a 40% equity and 60% funded under loan for the project needs a loan of $ 8,694.02 year 3 term. The results obtained by calculations methods of NPV, IRR and RBC it was found that the project is viable getting a percentage of an IRR of 557,20 % and a NPV of a value of $ 73,245.83, and RBC $ 0.41. Based on results obtained through this research project, once made a business plan can undertake the business reliably that here you have a guide that indicates that the business is profitable and favorable.

• Auteur principal: Intriago Meza, Mariuxi Virginia (author)
• Format: bachelorThesis
• Langue: spa
• Publié: 2015
• Sujets: Plan de negocio; Creación de un local; Nutricional “Jugoterapia”
• Accès en ligne: http://repositorio.uteq.edu.ec/handle/43000/1195