Plan de marketing para la microempresa de comidas rápidas HELADOS FRITOS, Quevedo 2011.

The Marketing Plan for the micro-emprise of snack foods "Fried Ice creams", Quevedo, 2011, left out of the recommendations of the market investigation that was carried out in the city of Quevedo, county of The Ríos, Ecuador, during the year 2010. The investigation had as main objective to know the market of the snack foods detailed in the urban area of Quevedo town. In the Chapter 1, the introduction is presented. In the Chapter 2, the general and specific objectives of the investigation are stated. Chapter 3 analyzes the problematization of the investigation and remarks the position, the formulation, the diagnosis and the systematizing of the main problem: Does the lack of a Plan of Marketing impact in the limited administrative management of the "Fried Ice creams"micro-emprise, of the city of Quevedo, for the year 2011? In the Chapter 4, the realization of the investigation is justified and its general hypothesis is intended: "The absence of a Plan of Marketing impacts in the limited administrative management of the micro-emprise "Fried Ice creams", of the city of Quevedo, in the year 2011."Also, in this chapter the variables of the proposed hypothesis are operationalized. Chapter 5 contains the theoretical framework of the investigation. It entered basic concepts (indicators and sub) relating to the marketing plan and its administrative management. Chapter 6 describes the materials and methods that were used in the market investigation of the snack foods in Quevedo, including the calculation of the size of the sample, the distribution of the sample and the sample route. ........

• Päätekijä: Vargas Miranda, Angela Magdalena (author)
• Aineistotyyppi: bachelorThesis
• Kieli: spa
• Julkaistu: 2011
• Aiheet: Producto; Precio; Plaza; Promoción; Publicidad
• Linkit: http://repositorio.uteq.edu.ec/handle/43000/2131