Propuesta de difusión de los atractivos turísticos utilizando estrategias de marketing digital para el cantón Ventanas, provincia de Los Ríos, año 2021
The present research had the purpose of making a proposal of diffusion of the tourist attractions using digital marketing strategies in the canton of Ventanas, located in the province of Los Ríos, for the preparation of the proposal 3 specific objectives were achieved, the first is to make the hiera...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://repositorio.uteq.edu.ec/handle/43000/6491 |
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Add Tag | Summary: | The present research had the purpose of making a proposal of diffusion of the tourist attractions using digital marketing strategies in the canton of Ventanas, located in the province of Los Ríos, for the preparation of the proposal 3 specific objectives were achieved, the first is to make the hierarchy of the main attractions having as a result a total of eight, four natural and four cultural, the hierarchy of these sites is between a range of I and II, for the second objective the strategies to be used were established, which were SWOT analysis, SMART objectives, market segmentation, Positioning and creation of an advertising campaign called Come and discover Ventanas! And for the third objective, the creation of social networks such as Facebook and Instagram where the aforementioned strategies were applied, sharing information, photos and videos of the places in the canton, in order to capture the attention of users and encourage them to visit. Keywords: hierarchy, strategies, digital marketing, SWOT analysis, SMART objectives |
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