Plan estratégico para el desarrollo turístico de la parroquia Los Ángeles del cantón Ventanas, provincia de Los Ríos, año 2019
The main objective of this research project is to contribute to the improvement and strengthening of the tourism development of the “Los Angeles” parish of the Ventanas canton, in the province of Los Ríos. By raising the inventory of the tourist attractions of the parish, it was determined that the...
Shranjeno v:
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2019
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| Online dostop: | http://repositorio.uteq.edu.ec/handle/43000/3906 |
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Označite | Izvleček: | The main objective of this research project is to contribute to the improvement and strengthening of the tourism development of the “Los Angeles” parish of the Ventanas canton, in the province of Los Ríos. By raising the inventory of the tourist attractions of the parish, it was determined that the place has great tourist potential that should be exploited by the community for the benefit of its inhabitants, which will contribute to the arrival of tourists, achieving the increase in places of work and generating an economic benefit in the parish, giving a sense of belonging and raising awareness in the community in the preservation of its resources. With the surveys carried out in the Ventanas canton, the level of acceptance of tourist attractions was determined, a satisfactory response was obtained from the people surveyed, 50% are interested in knowing the parish and its attractions, 59% are young people from 21 to 30 years old who visit this place to carry out some type of recreational activity with friends or family, their main motivation for travel is adventure tourism, for this reason this is the potential segment for the development of the “Los Angeles " parish. Subsequently, a Natural Strategic Plan of the parish was elaborated, which is constituted by the mission, vision, values, SWOT analysis and a strategic proposal for each objective, such as the implementation of informative and restrictive signage; promotion and dissemination of tourist attractions through social networks such as Facebook, and through flyers. Keywords: Plan, strategy, tourism development, tourist attractions. |
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