Plan de marketing para el almacén “el regalo” de la ciudad de Quevedo, año 2015

The project was carried out with the aim of presenting a proposal for a marketing plan to Almacén El Regalo city of Quevedo, directed to changing market positioning and rebranding. With the market study it was possible to know the real situation of the company, in relation to competition and prefere...

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Bibliographic Details
Main Author: Melgarejo Chalén, Vanessa Yesenia (author)
Format: bachelorThesis
Language:spa
Published: 2016
Subjects:
Online Access:http://repositorio.uteq.edu.ec/handle/43000/5186
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