Plan de inversión para el mejoramiento del servicio de talleres de colisión y su influencia en la postventa de la empresa Automotores Latinoamericanos S.A. Autolasa, cantón Quevedo, período 2015 – 2016

This research is based on making an investment plan for the improvement of service collision centers Autolasa company in Canton Quevedo, 2015 – 2016. Currently AUTOLASA has a population of 150 clients which makes primordial make an investment plan To find the viability of the investment plan was used to conduct four studies which are: market research, technical studies, economic analysis and financial study that will give them the information necessary for decision-making Then we will present the findings in each study By conducting market research conducted in customers AUTOLASA was determined that 37% of customers surveyed said that the service provided by the workshop collision of Latin American automotive business is good, plus 74% thereof customer stated that if they agree the company to make an investment plan in the collision shop to improve the service The economic study was determined that for the setting up of the project is necessary to have an investment of $ 119.903.80, which will be funded at 70% for a bank loan at an interest rate of 10.5% at 5 years time. The project generated for the first year a profit of 16.523.89 increase for subsequent years With financial study was obtained that the project is feasible because the NPV is positive $ 60.517.71; IRR is 28% and the B / C ratio generate a profit of thirty-seven cents for every dollar spent.

• Autor principal: Macías Aroca, Kerly Tamara (author)
• Format: bachelorThesis
• Idioma: spa
• Publicat: 2015
• Matèries: Plan de inversión; Talleres colisión influencia; Postventa empresa automotores.
• Accés en línia: http://repositorio.uteq.edu.ec/handle/43000/463