Propuesta para la creación de una empresa dedicada al diseño y confección de ropa casual femenina, en el cantón Las Naves, provincia de Bolívar, año 2014

The research was conducted in the canton Las Naves in the regional town of the same name. Field research, descriptive literature was used. The target population for this project are women 15-34 years of age, inhabitants of the canton, the above information is obtained a total of 1,044 women The market study allowed to determine the lack of supply of the same characteristics as the proposal; besides the existence of a current and future demand for 1044 and 1062 potential consumers of female casual clothes. The process more favorable to optimize the use of resources of the company production is through purchase orders and marketing will be direct, ie consumer products, without ruling out the possibility in the future that can be delivered by order catalogs, because in the survey found that possibility. The technical study to establish the distribution and location of equipment, machinery and plant flows enable the company installed production capacity expressed in number of garments to be drawn up for each period of activity of the company. The economic and financial study determined a totally of fixed and variable costs for the first year of $ 65,936.51; revenues will continue to increase according to the 3.62% interest rate which corresponds to the first that will have a total income by selling clothing $ $ 87,879; a NPV of $ 13,224.63 and the internal rate of return is 45%, which determines the viability of the proposal.

• Hlavní autor: Monar Buenaño, Liceth Nataly (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2015
• Témata: Creación de una empresa; Diseño y confección; Ropa casual femenina
• On-line přístup: http://repositorio.uteq.edu.ec/handle/43000/3438