Plan de marketing para incrementar las ventas en REY TELEVISIÓN CANAL 39 de la ciudad de Quevedo año 2015
This research is performed in order to increase sales in King TV channel 39 of thecity of Quevedo, province of Los Rios, 2015, throughtheimplementation of a marketing plan toachie veanattractive share the market, becausead vertisingon television of open signal, in recentyears, has becomeone of the m...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repositorio.uteq.edu.ec/handle/43000/2300 |
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Add Tag | Summary: | This research is performed in order to increase sales in King TV channel 39 of thecity of Quevedo, province of Los Rios, 2015, throughtheimplementation of a marketing plan toachie veanattractive share the market, becausead vertisingon television of open signal, in recentyears, has becomeone of the most importantmeans of communication and mostinfluentialpublicwhenmakingthepurchasedecision. Toachievethisobjective a fieldstudy in thecompanythatallowedustoestablishthepreferences of demand in thetelevisionmarket , throughmarketresearchinvolvingthecompany in themarketisdeterminedbysurveys of theeconomically active populationwasimplemented , thecommercial sector public and privatecompaniestostaff of thecompany and interview the general manager of television , toknowthecurrentsituation of thecompanybothinternally and externallytothe SWOT analysiswasused, whichledtotheconclusionthatpromotionalstrategies be implementedtoachieveadequatepositioning of thechannel in themarket, techniques and researchmethodsthesamethatallowedtointerpret and investigatetheinformation of the data obtainedthroughmarketresearchwerecarriedout , mostpeople do notrecognizethechannel , unlikethecompetitionthat has done advertisingcampaignsthroughvarious media. Investment in advertising media helpraiseawareness of theservicesoffered, Rey channel TV 39. Basedontheresults of research, marketingZtrategieswasdesignedbysystemsattractivepromotionto motívate potentialcustomersto lean forservicesthatofferthechannel. Withthis marketing plan proposedto King Television, itisprojectedtoincreasethevolume of sales and increasemarket share. Toimplementthe marketing plan is necessary to have all those who collaborate in different departments of thecompany |
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