Gestión publicitaria y su incidencia en el posicionamiento del local de comida D´Sarita, del cantón Quevedo, año 2016. Propuesta Plan Estratégico Comunicacional.

The purpose of any local is to obtain a high profitability through the goods or services that are provided, but for this profitability must be differentiated from its competitors. Especially the organizations that are dedicated to commercial activities, as it is in this case the service of food. The present research project will be developed in the local "Guatita D 'Sarita" in order to identify its current situation through a strategic planning that will allow the performance of the same, knowing their weaknesses to turn them into strengths through improvements, achieving Key factors that were implemented in the development of the strategic plan. For the local it is important to improve its position in the market to obtain a higher level of profitability and satisfaction in the clients, improving its presence in the sector where it is located. As well as the performance of the same offering support that fosters the loyalty and commitment of the owners to the customers, benefits that were achieved with the implementation of a strategic plan. This is why it is necessary to develop a strategic communication plan that directs the business in a concrete and correct way so that it can identify the current state of the service, its weaknesses and strengths, the market that requires the provision of the service, the forms of service Make it known to the different sectors that may be interested and management policies of service innovation, so as to take full advantage of this segment that promises to be one of the most profitable business. The development of a strategic communication plan will allow the local "Guatita D 'Sarita" food to have a future vision of what they want to achieve in order to reach the fulfillment of their objectives and strategies obtaining an optimum development in the market, generating a culture Oriented to forge leadership and commitment

• Main Author: Vera Ibarra, Cinthia Elizabeth (author)
• Format: bachelorThesis
• Language: spa
• Published: 2016
• Subjects: Local de comida; Plan Estratégico comunicacional; publicidad
• Online Access: http://repositorio.uteq.edu.ec/handle/43000/2027