Plan de marketing para la empresa JS Boutique, cantón Quevedo, año 2015
The focus of JS Boutique is the commercialization of clothes for the masculine market: the current situation indicates a fall of sales, which can be due to several factors, among them a null development of marketing activities and in the same way the Quevedo Shopping Center has presented problems wi...
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| Hlavní autor: | |
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| Médium: | bachelorThesis |
| Jazyk: | spa |
| Vydáno: |
2015
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| Témata: | |
| On-line přístup: | http://repositorio.uteq.edu.ec/handle/43000/1165 |
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Přidat tag | Shrnutí: | The focus of JS Boutique is the commercialization of clothes for the masculine market: the current situation indicates a fall of sales, which can be due to several factors, among them a null development of marketing activities and in the same way the Quevedo Shopping Center has presented problems with its managers. The investigation type that was used in the present investigation was the descriptive method, since this investigation type allowed us to know the situations, customs and main activities of the objective market. The strengths that it presents are: good service to the client, because it is had a qualified personnel where you can appreciate kindness; the infrastructure of the business center and the form in that the commercial local is structured. The range of garments and the low prices have achieved a good relationship among price-product; also that the specialization allows to cover the necessities of a market that he/she has a demand in growth. The weaknesses of JS Boutique have been: Wrong use of marketing strategies (publicity), little online presence, and limited budget. The marketing strategies that allow to complete the objectives of JS Boutique are: Strategy of Product where will stand out the quality and style, Differentiation and positioning: It will be developed with a witnesses in offices and independent workers”, Strategy of Price: The strategy convenient price (I don't lower), it will position to JS Boutique like an affordable solution for the purchase of products of quality. Strategy of Distribution: The direct sale where he/she will be able to settle down a relationship among the client and the commercial local, Strategy of Promotion: It will strengthen the publicity in Facebook where the 331 likes that has the page should take advantage. The campaign efforts will include 50% of publicity in Internet, 30% in external and 20% in television. The market goal of JS Boutique settles down in 34.605 potential clients. |
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