Análisis de la producción y comercialización de produstos lácteos y su incidencia en el desarrollo de la planta procesadora de lácteos de la Universidad Técnica Estatal de Quevedo, año 2009.

In the Degree Thesis “Analysis of the Production and Marketing of Dairy Products and their Impact on the Development of the Processing Plant of Dairy Products of the State Technical University of Quevedo, year 2009 ”, Contains: Contextual Framework, Theoretical Framework, Research Methodology, Analysis and Interpretation of Results, Conclusions and Recommendations, Alternative Proposal, Bibliography and Annexes. The fundamentals related to the conceptualization of the problems of dairy production and commercialization, the expected changes of the research, objectives, in addition a great question that the low performance of the Dairy Processing Plant of the State Technical University of Quevedo is due to the deficient process productive and the lack of adequate marketing channels. In developing the Theoretical Framework, it is supported by a compilation of information issued by various authors on issues related to the production and marketing, as well as planning for be able to support this project. The Research Methodology used in search of information, is based on documentary and field scientific knowledge, it is conducted through structured interviews applied both to the staff of the Processing Plant and the staff of the Production Department and Marketing of the State Technical University of Quevedo and surveys to consumers (Teachers, Employees and Workers and students of the UTEQ). The information obtained from the survey results is presented in tables and figures, which made it possible to carry out the corresponding analyzes............................................

• 主要作者: Peña Gáleas, Mayra Mercedes (author)
• 格式: masterThesis
• 語言: spa
• 出版: 2010
• 主題: Producción; Comercialización; Productos; Lacteos; Planta; Procesadora
• 在線閱讀: http://repositorio.uteq.edu.ec/handle/43000/5547