Plan de comunicación corporativa para el gobierno autonomo descentralizado de San Jacinto de Buena Fe, año 2015

This work, which involves the development of a Plan of Corporate Communications for Decentralized Autonomous Government of San Jacinto de Buena Fe 2015, is the result of the conclusions and recommendations of the research carried out in the city of Buena Fe, Province of Los Rios, Ecuador. In 2014 the Decentralized Autonomous Government of San Jacinto de Buena Fe proposed change of its corporate image wanting to refresh their corporate image with its internal and external public under this the next problem arose How corporate plan affects Communication in managing communication processes GAD San Jacinto 2015 Good Faith? This information, the statement of the problem, diagnosis, prognosis, formulation and systematization of the problem of main issue is detailed in Chapter 1, after the introduction is included. In Chapter I the goals of field investigation, both the overall objective is as follows: Determine a plan of corporate communication influences the management of communication processes GAD San Jacinto de Buena Fe 2015, and objectives Specific research: Conduct a situation analysis allowing identification of the background and objectives of communication GAD San Jacinto de Buena Fe, design strategies related to communication mix elements aimed at GAD of San Jacinto in good faith, establish the budget and monitoring indicators for GAD of San Jacinto in good faith. In Chapter II the conceptual and referential framework of research where the main variables are based research described. In chapter III the research methodology that was used in market research indicated people with ability to choose published by CNE (National Electoral Council) to 2014 is described. In Chapter IV the results of the research is presented with a brief analysis of the present situation of communication Municipal GAD in good faith, where it is determined that communication is formal in all departments within the conceptualization market were executed The opinion poll for the inhabitants of the canton Buena Fe where it is concluded that the institution has a confused perception for their usurious, SWOT analysis where its main strength, opportunity, weaknesses and threats present within the institution determined is also presented, focused on optimizing communication and strategies for the implementation of this plan were determined communication objectives, the proposed means Etl to use the full value of executing and controlling it. In chapter V the conclusions that were reached in the research chapter recommendations for Decentralized Autonomous Municipal Government of San Jacinto in good faith slogan summarized. Chapter VI where the respective references referred to sources of research for the construction of conceptual and referential framework developed in chapter II is presented. Chapter VII Annexes where the questionnaire poll indicated, and advertising design for this communication plan Decentralized Autonomous Municipal Government of San Jacinto de Buena Fe is presented

• Κύριος συγγραφέας: Vera Arias, Jonathan Mauricio (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2015
• Θέματα: Plan de comunicación; Corporativa; Gobierno autonomo descentralizado; Buena Fe
• Διαθέσιμο Online: http://repositorio.uteq.edu.ec/handle/43000/1441