Estudio de factibilidad para la creación de una microempresa productora de mochila escolar económica para estudiantes de educación básica del cantón Quevedo, año 2014

The present investigation called Feasibility Study for the Creation of a Studio Micro Economic School Student Backpack Basic Education Quevedo Canton is based on the urgent need to support the school sector from the perspective of seeking economic to purchase school bags. Looking to answer several questions, the following research question was raised: How does market research will reveal the supply and demand economic school backpack in the city of Quevedo ?; What are the technical study manea will announce the project infrastructure? and How the financial feasibility will reveal the profitability?. To prepare the theoretical framework were taken as reference the main variables of the hypotheses such as partnership, organizations, market research, investment plan, strategic analysis, etc. The production and marketing of a school article that seeks to meet the current needs of students at different educational levels generate increased consumption, the selected product is school backpack, which offers three lines as needed, small, medium and large. In terms of methodology, analytical, inductive, deductive and type of research was field and bibliographic methods were applied, a survey was conducted, and applying a statistical formulation threw us as a result 381 people surveyed. By applying the formula to find the net present value was obtained in the investigation determines that the project NPV of $ 12,828.44 which is considered feasible because it is positive, which is consistent with (Mokate, 2010). Notes that the Net Present Value is the monetary value resulting from subtracting the sum of the discounted cash flow investment. The internal rate of return was determined to be greater than the market rate with a 52% return on investment, consistent with (Mokate, 2010), who states that it is the discount rate by which the Net Present Value is equal to zero, also argues that is the rate that equals the sum of flows discounted at the initial investment. The project cost benefit ratio determined that for every dollar invested will have $ 0.30 cents utility for which the project is highly feasible, consistent with (Mokate, 2010). Who said that is used to evaluate government or interest investments. Both benefits and costs are not quantified as is done in private investment project, but takes into account social criteria. Among the most relevant results, we can mention that 100% of respondents whether they agree with the creation of a company dedicated to the production and commercialization of school bags.

• מחבר ראשי: Vásquez Zambrano, Virginia Alexandra (author)
• פורמט: bachelorThesis
• יצא לאור: 2015
• נושאים: Creación; Microempresa; Mochila escolar; Estudiantes
• גישה מקוונת: http://repositorio.uteq.edu.ec/handle/43000/4269