Plan de marketing para la empresa de servicio de alquiler de vehículos Lichi Renta Car del cantón Quevedo, provincia de Los Ríos, año 2015

The use of advertising strategies in service companies car rental is very scarce in Ecuador, few companies conducting advertising campaigns, as in most of the markets just a few signs are seen in the sites where the vehicles. Among those engaged in this activity and they suffer from initiatives to m...

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Bibliographic Details
Main Author: Chiriboga Casanova, María del Rocío (author)
Format: bachelorThesis
Language:spa
Published: 2015
Online Access:http://repositorio.uteq.edu.ec/handle/43000/3206
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