Estudio de factibilidad para la creación de una compañía de buses urbanos, cantón Valencia, año 2014

This research entitled "Feasibility study for the creation of an Urban Bus Company, Canton Valencia, 2014" was held for the purpose of launching a venture project that meets the needs of the inhabitants of the sectors correspond to the city by counting a public transport service. Among the objectives: identify the level of acceptance that will get the implementation of urban buses through market research, establish the technical functioning in the creation of the company, determine the rules to enable its implementation, demonstrate the economic feasibility and financial and analyze the environmental impact of deploying this entity. The methods used in the study the feasibility were: inductive, hypothetical - deductive and analytical, while rates were constituted by; descriptive, applied and literature, in terms of research techniques were constituted by the surveys and interviews. During the research process scientific, legal and theoretical data of various authors that refer to the main subject, were obtained in terms of market research effected resulted in 100% of respondents themselves would use city buses to get from one place to one another. The technical study shows the variables and main characteristics required for the project to make it as, size and engineering, marketing strategies, logo, price, service, place, promotion, advertising, amount of transport, supply and demand of service provide. In financial study it was determined an investment of $331,877.32, while the accumulated profit in five years will grow $1,894,960,953.42. The environmental impact analysis identified that urban buses have a degree of incidence of 1.5% on the ecosystem.

• Main Author: García Zambrano, María Carolina (author)
• Format: bachelorThesis
• Language: spa
• Published: 2015
• Subjects: Estudio de factibilidad; Creación de una compañía; Cantón Valencia
• Online Access: http://repositorio.uteq.edu.ec/handle/43000/1116