Plan estratégico de marketing para el mejoramiento de los servicios del centro de expendio de bebidas la tapita, cantón Quevedo, periodo 2014 – 2017.
The strategic marketing plan for improving the center's services drinks dispensing “La Tapita” located in the San Camilo diagonal Bocachico urban park Quevedo canton. Began as a small neighborhood store where the following products were offered: water and soft but his stock was little. With the...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repositorio.uteq.edu.ec/handle/43000/683 |
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Add Tag | Summary: | The strategic marketing plan for improving the center's services drinks dispensing “La Tapita” located in the San Camilo diagonal Bocachico urban park Quevedo canton. Began as a small neighborhood store where the following products were offered: water and soft but his stock was little. With the passage of time to see the growing environment, they decided to make a loan that would be aimed at expanding product portfolio, but not completely fulfilled. This caused the beverage center to grow each year until today but in a very profitable way. The Tapita "lacks: low profit margin, lack of publicity: does no publicity, has a few dealings with causing poor customer client, there is an unpleasant atmosphere lack shop decoration, lighting. No local of corporative image and low diversity of product. It is intended to persuade and motivate the inhabitants of the parish San Camilo.... |
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