Plan de promoción y publicidad para el almacén “la vajilla familiar” del cantón El Empalme, provincia del Guayas, año 2015

The present document contains a plan for promotion and advertising design for store "La Familiar dishes" of the canton the joint, Guayas province, which was structured to considering the results of the market study, which allowed to determine the level of positioning that presents the housewares business in the market of the sector. In the same way was determined the status of store, its prospects for growth, advantages and disadvantages presented by trade in items of appliances, furniture, equipment and tools for the home, which allowed to identify the tastes and preferences of customers and potential customers, which in turn led to the planning of efficient strategies to achieve the marketing goals of the business. The idea of the promotion and advertising plan is born diagnostic implemented in the business, which revealed that the warehouse presents a decline in sales, also presents a little positioning on the market of the joint canton and its surrounding areas. These shortcomings have negatively influenced the affection, commercial business development sales and thus limiting the increase in the clientele. It is evident that the low implementation of promotional and advertising strategies have engaged in image and positioning of the company, the advertising media employing the owner, do not satisfy the requirements of demand, who has a little knowledge about articles and products that offer "The crockery family" store. Analysing the previous context, he is transcendental, that "The crockery family" store has an efficient Plan for promotion and advertising, since you want to increase sales and to this end it is necessary to use attractive advertising strategies that capture the attention of the target market and opt to purchase items for the home that offers the company. In addition to generating these benefits, you will also enter to expand the business into other markets, thus achieving business goals. Keywords: Promotion, advertising, market, market research, marketing strategies, positioning, sales and business development

• Egile nagusia: Rendón Moreno, Paula Clara (author)
• Formatua: bachelorThesis
• Hizkuntza: spa
• Argitaratua: 2015
• Gaiak: Promoción y publicidad; Almacén la "Vajilla familiar
• Sarrera elektronikoa: http://repositorio.uteq.edu.ec/handle/43000/3187