Plan de marketing para incrementar la fidelización de clientes en la cooperativa de taxi San Jacinto de Buena Fe, año 2015.Quevedo.

This research is based on the analysis of the decline of customers and / or users who use public transportation service offered by the Cooperative Taxi "San Jacinto", located in the canton Buena Fe in the province of the Rios. The previous diagnosis allowed to define the need for a "marketing plan" to increase customer loyalty in the cooperative Taxi “San Jacinto de Buena Fe: The information collection was performed by direct observation and implementation of surveys aimed at users and members of the cooperative The results allow to identify that: there are weaknesses in structure and organization within the cooperative, no training processes customer service is performed, focusing on the negative image of the quality of service provided, there a strong competition of service offered by tricimoto and local buses and therefore limited participation in local transportation service. It also has inadequate strategies for short-term goals does not own corporate image and marketing plan. Establishing a marketing plan in which "mission", "vision", target values, service offered by the cooperative, human talent and target market includes proposed. It is hoped that, through socialization and relevant approval by the Assembly of the cooperative study object, invoking the proposal and a culture of awareness of service quality, customer loyalty and market position is created

• Tác giả chính: Intriago Mera, Pedro Josué (author)
• Định dạng: bachelorThesis
• Ngôn ngữ: spa
• Được phát hành: 2015
• Những chủ đề: Buena Fe; Plan de marketing; Incrementar la fidelización; Clientes en coopertaivas
• Truy cập trực tuyến: http://repositorio.uteq.edu.ec/handle/43000/674