"Diseño publicitario a través de la identidad e imagen corporativa para la liga deportiva cantonal del valencia"

It`s intented to publicize the services offered the Liga Deportiva Cantonal de Valencia with the creation of advertising design through anenhanced corporate image being striking and attractive. Which emerged as a solution to present to the citizens of Valencia on the institution and the sports that count, this way to promote sports in the canton. It`s essential to make a diagnosis of the current situation of the corporate image, for which the survey was used to measure the recognition and the preferences of the citizens in terms of media for advertising, with what was obtained that in terms of advertising, with what obtained that in terms of advertising design flaws exists and weak corporate image has caused confusion by not recognizing the activities and services offered by LDCV making failure more diffusion of activities taking into account hoy primary social networks being the most used by citizens as a means to learn. In addition was the interview with the President of the institution in order to learn about the institution as its mission, vision, corporate colors, sports possessing, among others. Came to the conclusion that very few people recognize the institution having a limited visual image of the institution by not having a flashy logo or emblem defined institucional, obtained through the survey the advertising piece and graphic guidelines that would benefit the institution using the advertising design with advertising strategies for effective communication and dissemination through advertising pieces fot the promotion of the Liga Deportiva Cantonal de Valencia. KEYWORDS Design Image Advertising

• Autor principal: Burbano Alvear, Karen Stefania (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2016
• Materias: Diseño, Imagén; Publicidad
• Acceso en línea: http://repositorio.uteq.edu.ec/handle/43000/4146