Gestión administrativa y de ventas y su relación con la rentabilidad de la Ferreterìa Ferrocomercio, Cantón Quevedo, Periodo 2013-2014. Plan estratégico de marketing.

The requirements demanded by the current globalized world and administrative and sales leads to businesses seeking robust mechanisms to enable face competition presented. This research aimed to evaluate the management of administrative and sales and its relationship to the profitability of the Ferrocomercio hardware Quevedo Canton that by analyzing the processes of administrative management and sales improvement alternatives proposed to increase the level performance of the hardware. To meet each of the targets proposed in the research was necessary to resort to the use of techniques and instruments, such as survey and interview whose purpose was aimed at gathering information about processes, shares, sales strategies, among other activities makes the hardware store to market their products. To analyze the variable of profitability, it was necessary to ask the Hardware Ferrocomercio an economic report periods 2013 - 2014 and by applying financial ratios measure the level of profitability achieved in these periods of study. The results allowed us to know the weaknesses that currently presents the Hardware Ferrocomercio among which the company does not have policies and regulations, 75% of the staff does not know the goals in the short, medium and long term, the hardware store to promote your products uses basic advertising media in the legal life time has never been made planning marketing and sales activities and 75% of the staff does not know the sales strategies. With regard to financial analysis carried it determined that the hardware according to liquidity index has the ability to cover debts in the short term, however, the acid test determined that necessarily must sell their stocks to cover their debts; the debt ratio showed that the hardware has much of its assets committed to the creditors and accounts payable turnover showed that the company maintains payments to its suppliers within the prescribed time limits; inventory turnover occurs at a frequency of 8 times per year by determining that an average of 45 to 48 are delayed goods sold; finally obtained the operating margin is only 1% which means that there is minimal hardware capacity to generate profits.

• Hlavní autor: Andrade Alcívar, Luis Eduardo (author)
• Médium: masterThesis
• Jazyk: spa
• Vydáno: 2016
• Témata: administrativa y de ventas; relación con la rentabilidad; técnicas e instrumentos; estrategias de ventas; procesos
• On-line přístup: http://repositorio.uteq.edu.ec/handle/43000/1745