Gestión administrativa y su incidencia en las ventas de la empresa rivatex en la ciudad de quito año 2021

This project presents the results obtained in the research focused on the study of the administrative management that the company "Rivatex" currently develops as they coordinate their activities and use their resources to know how it affects sales and therefore the goals that are set. the organization of the textile industry that has been in the Ecuadorian market for 16 years, but does not have a structured system that defines the type of direction and control within it, generating ignorance of functions on the part of the collaborators and this directly affects the different areas, through direct observation and an interview with the manager of the company allows us to know how the different processes of the administration are carried out, and through a survey of the companies that sell, analyze those processes that are not to the liking of the clients and carry out improvements in them, for this it is necessary to design a marketing plan in order to fo Strengthen sales, produce higher income and retain customers in order to increase market share and achieve greater positioning in order to achieve a privileged place among the people who distribute the company's products.

• Autor principal: Méndez Rivas , Erika Andrea (author)
• Formato: masterThesis
• Lenguaje: spa
• Publicado: 2022
• Materias: Gestión administrativa; Ventas; Participación y posicionamiento de mercado
• Acceso en línea: https://repositorio.uteq.edu.ec/handle/43000/7678