Gestión administrativa - financiera y su incidencia en la rentabilidad de la cadena de farmacias cruz Azul de la Ciudad de Babahoyo período 2014-2015, Manual de Gestión.

The research is to analyze the administrative management - Financial and its impact on the profitability of the Cruz Azul chain Babahoyo City, determine shortcomings or errors in administrative proceedings and then apply rules and policies to correct errors found in addition to raising the liquidity of the company. monitoring was conducted in the process of administrative management - Financial addition to collection activity which it was noted that not apply financial techniques efficiently in managing accounts receivable, and an efficient receivables management which limits raising economic efficiency, reflecting a high percentage of them. The methodology used for collecting information, relied on the use of techniques such as observation records and obtaining in the latter surveys, information provided directly by customers and interviews with each owner and his collaborators of the pharmacy chain Cruz Azul dealing with the customer directly. For the analysis of graphics and data processing the Microsoft Excel program that is best suited for the process used. The results allowed to design management manual proposed pharmacy chain Cruz Azul city of Babahoyo, since disadvantages evidenced mainly in the policies of the company, although there are not fulfilled as it should, the most they affected are: the allocation of credit and collections that currently are affecting low percentage in the liquidity of the company but in the near future the percentage will be very representative of the financial statements.

• Huvudupphovsman: Navia Mayorga, Félix Adolfo (author)
• Materialtyp: masterThesis
• Språk: spa
• Publicerad: 2015
• Ämnen: Gestión administrativa; Rentabilidad; Cadena; Farmacias
• Länkar: http://repositorio.uteq.edu.ec/handle/43000/5749