Estudio en medios impresos de vulnerabilidad a los derechos del consumidor frente al impacto de la publicidad engañosa en la ciudad de Quevedo

The present work entitled "Study in print media of vulnerability to consumer rights against the impact of deceptive advertising in the city of Quevedo", which seeks to identify the causes of why users of the city of Quevedo do not use the articles on their rights as consumers that are clearly stipulated in the Organic Law of Consumer Protection when said advertising messages do not correspond to the truth, which can cause economic damage and confusion in the clients through the erroneous/persuasive information that is delivered to the consumers. consumers. In determining if the problem is caused by users who for unknown or cultural reasons simply ignore these facts where misleading advertising is taken as something normal and to which no attention is paid simply because in the minds of consumers not there is a habit of taking measures and enforcing their rights, or if, on the contrary, this issue originates from the same customers of commercial premises, shops, restaurants, etc. who ask advertising agencies for this type of advertising. That is why this study will help determine what the causes are and how they could be made known to consumers who have rights and can use them if the case merits it. Keywords: Advertising, Deceptive, Vulnerability, Rights, Consumer.

• Päätekijä: Zambrano Mora, Ricardo Javier (author)
• Aineistotyyppi: bachelorThesis
• Kieli: spa
• Julkaistu: 2019
• Aiheet: Publicidad, Engañosa; Vulnerabilidad; Derechos; Consumidor
• Linkit: http://repositorio.uteq.edu.ec/handle/43000/3700