Plan de negocio para la creación de un almacén de cerámica en el cantón Quinsaloma, año, 2014

The Business Plan that follows demonstrates, aims the implementation of a warehouse ceramic construction in Quinsaloma Canton, allowing positioning the companies through marketing strategies used to increase customers, procedures are assessed to have applied at each stage, so that all components of...

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Dettagli Bibliografici
Autore principale: Chérrez Barragán, Laddy Lucía (author)
Natura: bachelorThesis
Lingua:spa
Pubblicazione: 2015
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Accesso online:http://repositorio.uteq.edu.ec/handle/43000/785
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Riassunto:The Business Plan that follows demonstrates, aims the implementation of a warehouse ceramic construction in Quinsaloma Canton, allowing positioning the companies through marketing strategies used to increase customers, procedures are assessed to have applied at each stage, so that all components of the marketing mix were considered. World Ceramics plans to establish a company dedicated to the direct sale of ceramic construction and complementary products, allowing find products at factory prices, giving customers easily find Quinsaloma Canton pottery you need with varied designs and quality without the need traveling to other cities, so a thorough market research was conducted through surveys, warehouse costs were defined through contributions so determined the budget and analyzing the feasibility of the business. The initial investment for the implementation of the warehouse and permit operation has an amount of $ 19,239.31, including the 5% contingency that may arouse in the company; This value is financed through a loan in the National Development Bank $ 18,000 with an interest rate of 15% within three years, while the $ 1,239.31 will be covered by the investor….