Plan de negocios para la creación de una planta procesadora de lácteos en el cantón Pichincha, año 2013.

This business plan shows the scheme for the creation of a dairy plant in the segment of Canton Pichincha. The project begins with an analysis of the business opportunity according to the results obtained through market research, determining that 55% of respondents acquire dairy stores. The proposed...

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Bibliografiska uppgifter
Huvudupphovsman: Ruperty Ganchozo, Evelin María (author)
Materialtyp: bachelorThesis
Språk:spa
Publicerad: 2015
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Länkar:http://repositorio.uteq.edu.ec/handle/43000/657
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Beskrivning
Sammanfattning:This business plan shows the scheme for the creation of a dairy plant in the segment of Canton Pichincha. The project begins with an analysis of the business opportunity according to the results obtained through market research, determining that 55% of respondents acquire dairy stores. The proposed company name is Perty Lácteos será a plant located in the Pichincha Canton, where traders and distributors will find a variety of dairy products. A business plan where the value chain was formed, as well as the mission and vision of it was established. In the context of marketing research strategies for opening and permanence of the company were made. The investment plan includes fixed assets and working capital nominal giving a total of $ 109,518.80 of which 70% will be funded and 30% will own contribution. Likewise revenue for the first year of $ 289,883.75 is established, the NPV of the project is $ 129,483.91 and IRR of 21.24%. Showing the viability of the business. Finally the conclusions and recommendations of which were established......