Factibilidad para la apertura de una sucursal de la compañía Consorcio de Negocios S.A., comercializadora de insumos agrícolas en la ciudad de Quevedo, año 2015.

The feasibility of opening a branch sales of Company Business Consortium SA, marketer of agricultural inputs, was in the city of Quevedo. The people involved were considered in agricultural and livestock activities Quevedo with a population 33,585 UPA'S (Agricultural Production Unit) ie 33,585 farms and ranches owners. The results show the market analysis the 51.32% of respondents are engaged in agricultural activities and the remaining 48.68% are involved in livestock production, foliar fertilizers are the most sought 38.16% to 26.84% while the most commonly used herbicide, this determined by the time and type of crop. Consumption characteristics of potential customers of the product was known and are determined by the frequency of application of agricultural products, the time of application and the type of crop. Business strategies for the opening of the branch are based on advertising and promotion of new premises, plus lineadas business to the parent policies. Acceptance would have the marketer of agricultural inputs managing to establish a target for such marketing market that focuses directly on customer service, you must have all the products that consumers need to start with, to be implemented later as for the economic benefit with a branch. Viability and sustainability with the budget of sales revenue in the first year is the amount of $ 57,564.00 was assessed; internal rate of return is 48.44%; NPV $ 69,692.45; benefit cost 2.63%, all this foundations based strategies, studies and profitability calculations demonstrate that allowed for the opening of the branch.

• Glavni avtor: Farías Vélez, Cinthia Paola (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2015
• Teme: apertura sucursal; negocio; insumos agrícolas
• Online dostop: http://repositorio.uteq.edu.ec/handle/43000/2408